What is WordPress and Why Do I Need it?

WordPress is a free and open source blogging tool and a content management system (CMS) for websites based on the programming language PHP and using MySQL databases. It has many features including a plug-in architecture and a template system. WordPress is used by over 16.7% of Alexa Internet’s “top 1 million” websites and as of August 2011 manages 22% of all new websites.WordPress is currently the most popular blogging system in use on the Internet. When you’re ready to build a website for your business, it pays to consider using WordPress as the foundation for your new site.

A content management system is basically the software interface that allows you to create, modify, and publish information online. A website design firm can use WordPress to build your company a unique and customized site that is easy to use and update. Below, we’ll explore the benefits of using WordPress as your CMS:

1. Widely Used

Millions of web designers use WordPress, and there is a vibrant development community around the open source software. Developers build thousands of plugins for users to incorporate items, such as surveys, forms, audio, events, portfolios, and more, into their WordPress sites. If you use the WordPress CMS, then most web design vendors will be able to work with your site in the future. By using a CMS that is widely used like WordPress, you will never be held captive to any one website designer. It will always be easy to find new designers to come in an redesign or update your website.

2. Easy to Use

With a WordPress site, there is learning curve for the business owner to login and start managing their website is very simple. The easy-to-navigate dashboard means that business owners can get hands-on with their website without learning how to code! The intuitive WYSIWYG page editor and interchangeable widgets give users the tools they need to manage site content and layout on the fly.

3. Cost Effective

When compared to coding a website from scratch, using WordPress is much more cost-effective. The basic application is free and requires some low-cost plugins and add-ons for most businesses to achieve the functionality they need. WordPress is also compliant with all major web-hosting services, so it’s easy to get affordable hosting in place.

4. SEO-Friendly

Getting found online is one of the key factors in online marketing success. WordPress makes SEO easy, with search optimization fields built-in to every page. Both the web developer and business owner will find it simple to add the page title information, meta data, and image alt tags that search engines like Google love to index.


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