4 Tips to Help You Improve Your Search Engine Ranking

1. Carry Out Your Keyword Research

Search engines will use your keywords when matching your site with people who are searching the web. They’re looking for the search results that are the best match to the original search term. So, you can see that the more closely your keywords fit the search terms, the better ranking the search engine will give to your page.

Keyword research is crucial for a successful site because, no matter how good the content of the site, if your posts or articles don’t include the keywords or key phrases that people are searching for, you won’t get the traffic that you want..

A good way to find these keywords, is to put yourself in the position of someone visiting your site. What is it that they want from you? What can you supply or what problem can you solve for them? When they’re looking for information, what are they likely to type into the search engine?

Using this process will help you discover keywords and key phrases well linked with your site and your products. Then, by introducing them naturally throughout your page content, you will begin to improve search engine rankings for your site.

2. Position The Keywords On Your Site

Having found your keywords, you need a structured approach to use them most effectively. And for the search engines to discover them easily, you need to ensure that, as far as possible, they appear in these locations on each page.

  • The title bar of the browser window.
  • Your page url.
  • The headline of the post or article.
  • Naturally within the content and, always within the first 60 words.
  • In links to other pages.
  • As Alt Tag descriptions.

By having your keywords appear throughout your page like this, search engines will easily know what your page is about. This will improve search engine rankings for the page and make it more likely to be indexed for use as a relevant search result.

3. Use Specific Links

As a general rule, you will improve search engine rankings by being specific. So if you’re linking to another page from an article on your site, always use relevant wording as your link text.

If you use bland link phrases like, “to learn more” or “click here”, you’re not telling the search engine what to expect when it follows the link. You will get much better results and better page indexing, by using link text that matches the contents and title of the page you are linking to.

By doing this, you’ll make it easier for the search engines to move about and find what’s on your site. So, to improve search engine rankings, make sure that the page content the search engine finds when it gets there, is consistent with the link tag that you used.

When you use relevant links and content in this way, the probability of your page being noticed and indexed by search engines will be greatly increased.

4. Keep To One Theme

When you are creating your content, stick to one theme or topic. It’s easy to get sidetracked in to too much detail or an interesting diversion. However, to a search engine, a long page with lots of topics is confusing and the purpose of the page becomes unclear.

So, creating a shorter, better focused page, based on one theme, will help you to improve search engine rankings, by clearly showing what the page is about. The second benefit of this approach is that it usually makes your content more understandable for your visitors as well!

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